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Since 2000, Innisfree has offered skincare that harmoniously combines pure and natural ingredients with an eco-friendly exterior. The brand's vast array of masks, toners and creams makes use of vegetable, fruit and mineral extracts to tackle specific skin troubles. Examples of ingredients used include green tea, seaweed, volcanic clay and more from South Korea's volcanic and mineral-rich Jeju Island. Innisfree engages in fair trade practices to promote higher environmental standards and sustainability.