TOUN28 is a startup Korean skincare brand completely focused on "Au Natural" skincare products promoting a healthy, sustainable and effective approach to skincare. They have been given the title "World’s first paper recyclable package" where they replace plastic containers with self-developed, 100% recyclable paper packaging. Toun28 believes that the best products are made with the best materials, and therefore they distribute 90% of the costs on raw materials and only 10% on packaging. The brand uses only organic, hand-picked and carefully selected highest quality ingredients, some of which are self-grown and produced.