About
About Coos Cosmetics
Discover the next K-Beauty obsession.
Since 2015, Coos Cosmetics has been bringing Korean beauty to Europe.
But K-Beauty never stands still.
New brands appear, new ingredients become trends, and products can suddenly take over social media and become the next beauty obsession.
We want to be the place where you discover them.
At Coos Cosmetics, we curate viral, emerging and niche Korean beauty brands β from products already making waves in Korea and online to hidden gems we believe deserve to be discovered.
We look for whatβs next.
We donβt believe great K-Beauty is simply about following the biggest brands. Itβs about discovering the next ones.
We search for products with something special: an innovative formula, an exciting concept, a unique ingredient, a distinctive story or simply that irresistible feeling of wanting to try something new.
Some are already viral. Some are still under the radar. And some may be the brands youβll be seeing everywhere next.
From Korea to Europe
With over a decade of experience in Korean beauty, Coos Cosmetics connects exciting Korean brands with beauty lovers across Europe.
Our mission is simple: find whatβs worth talking about in Korea and bring it to Europe.
Whether itβs the product everyone is talking about or the hidden gem nobody has discovered yet, Coos Cosmetics is your destination for whatβs next in K-Beauty.
Your next obsession starts here.
ββββββββββ-
Meet Alice
Founder & K-Beauty Curator
I founded COOS Cosmetics in 2015 after becoming fascinated by Koreaβs innovative and ever-changing beauty scene.
Since then, Iβve watched Korean skincare and K-Beauty grow into a global phenomenon. What still excites me most is discovering whatβs next.
Today, Iβm constantly searching for viral Korean skincare, emerging Korean beauty brands and niche K-Beauty gems from Korea β from products already creating a buzz to hidden discoveries that havenβt reached the mainstream yet.
Some are viral. Some are under the radar. But every product we bring to COOS has something that makes it worth discovering.
I personally curate the Korean skincare and Korean cosmetics we offer, together with a growing network of beauty curators and influencers who test, discover and share the products that catch their attention.
Because COOS isnβt about simply selling what everyone already knows.
Itβs about discovering whatβs next.
β Alice Yip
Founder, COOS Cosmetics
